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Baker and Holmes (1987a, September 01). The validity and efficiency of data collection using screen interviews compared with telephone research. ANA - ESOMAR. Retrieved May 19, 2024, from
Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/generating-idea-from-consumers-